March 2025

Agenda

Redefining the entire packaging lifecycle for a circular, sustainable future

DAY 1

08:00 - 08:50

REGISTRATION

08:55 – 09:00

CHAIRPERSON’S OPENING REMARKS

09:00 - 09:30

The future of sustainable packaging: Solutions for right now & the future

  • How investments in technology and re-thinking packaging design can enable plastic reduction
  • Through R&D, science and partnerships, we’re exploring the next generation of plastics and materials
  • Packaging as enabler to carbon reduction

Flávio Ferreira, Global Packaging Sustainability Director, Reckitt

09:30 - 10:00

Building up the Packaging Development team

  • Evolution of Packaging Team organization
  • From single market to multi-market innovations
  • From engineering to design
  • From cost focus to consumer driven

Annebeth de Witte, Packaging Development Director, Thai Union

10:00 - 10:30

DRIVING TRANSFORMATION TO REACH SUSTAINABILITY GOALS

  • Best practices for sustainability and how you can adapt your packaging strategy to achieve net-zero
  • How mindset and employee engagement can help make sustainability impact
  • Creating positive impact within your organization

Eva Amsterdam, Senior Manager Sustainability, Coca-Cola EuroPacific Partners

10:35 - 11:25

COFFEE BREAK

11:30 - 12:00

LABEL MATERIALS TO SUPPORT MORE SUSTAINABLE PACKAGING

  • Packaging that does not fulfil its essential function is never sustainable
  • Switch to more sustainable label alternatives and support circularity
  • Learn from successful brands that seamlessly integrate sustainability into their packaging identity
  • Enhance sustainability claims through credible data around your packaging choice

Andrea Irazabal, Sustainability Manager, UPM Raflatac

12:00 - 12:30

Turning the Page on Packaging: Navigating the Shift to Paper

  • Transition Drivers: Examining the regulatory mandates and consumer demands driving the shift towards sustainable paper packaging
  • Key Challenges: Addressing fitness-for-use, compatibility with current equipment, cost management, and regulatory compliance as major roadblocks in paper packaging transition
  • Collaborative Approach: Highlighting the importance of partnerships in the supply chain to enhance cost transparency and leverage collective expertise for successful transition outcomes

William Kuecker, Senior Director, Global Strategic Marketing, Solenis

12:30 - 13:00

High barrier packaging solutions designed for recyclability

  • BOBST, together with leading industry partners, has pioneered a range of innovative, environmentally improved packaging solutions
  • oneBARRIER is a family of industrially viable recycle-ready mono-material ultra-high and high barrier duplex and triplex substrates

Xavier Bonamour, Application Manager Flexible Packaging, BOBST

13:05 - 13:55

LUNCH

14:00 - 14:30

The need for sustainable packages will reshape the food industry

  • High energy prices, de-industrialisation, growing inequality, populism, wars, resource insecurity are setting the stage
  • Food industries have to veer between legal ideology and market realism
  • Seemingly simple solutions are pitfalls and thwart the adoption of truly sustainable packages
  • Nonetheless, several packaging and recycling innovations will reach the market prior to 2030
  • Design-for-recycling guidelines will be redefined on the molecular level

Dr. Ulphard Thoden van Velzen, Senior Researcher, Wageningen Food & Biobased Research

14:30 – 15:00

Food Packaging of the Future: European level

  • Accelerating sustainable food packaging innovations & harmonization through new European S3-partnership and its projects
  • Impact of upcoming legislation on packaging compositions or systems with focus on challenges & projects in reusable food packaging
  • Food packaging innovation: collaboration & education is key!

Peter Ragaert, Director, Pack4Food
Hedwige Verherbrugghen, Project Manager, Pack4Food

15:00 – 15:30

Challenges and Priorities for Metal Packaging

  • PPWR: impact on metal packaging
  • Presentation of the Permanent Material Concept
  • Recycling performance of metal packaging
  • 100% recycling rate target for aluminium beverage packaging for 2040

Sarah Cuvellier, Deputy CEO, Metal Packaging Europe

15:35 - 16:25

COFFEE BREAK

16:30 - 17:00

Innovative labelling solutions

  • This is Interket – A Short introduction of the Interket Group
  • Sustainability & Traceability
    Interket are fortunate to have access to its own inhouse coating facility to evolve and develop new label structures that will contribute to the sustainability commitments of your requirements.
    Case Study: Track and Trace for the Recycle Process of packaging to fulfil the EPR legislation.
  • Security & Innovation
    Interket prides itself, for pushing the boundaries of market technologies, with award winning print and moving forward in the connected world.
    Case Study: Automotive
    Highly Bespoke Anti-Counterfeit security solutions with multi-level elements of security and digitised layers that connect with your ’Smart Device’ for authentification.

Tim Pattison, Managing Director, Interket Limited, Interket Group

17:00 - 18:15

ROUNDTABLE DISCUSSIONS

  • TOPIC 1: Packaging Sustainability and Circular Economy
    European Packaging & Packaging Waste Directive > how does it impact at FMCG companies on Packaging Strategy? Is EPR taxation included in the packaging strategy? Is SDG, legislation and data our driver OR public opinion and NGO ? Both impact the packaging strategy on transition to sustainability. Re-usable/Recyclable packaging & packaging systems – current challenges, possible solutions and Implementing effective waste reduction practices throughout the supply chain
  • TOPIC 2: Packaging Design, Innovation, Sustainable Materials
    Is sustainable innovation ONLY possible of we collaborate between companies, suppliers, retailers? And even collaborate between companies? Sustainable Packaging Materials – Exploring alternative materials and their impact on sustainability
  • TOPIC 3: Sustainable packaging metrics: defining and measuring success in a complex landscape
    What are the metrics that measure the success of sustainability strategies?
  • TOPIC 4: Packaging in e-commerce: striking the balance between protection, efficiency, and sustainability
    Lightweight and minimalist design, recyclable and biodegradable materials, innovative packaging solutions, eco-friendly packaging initiatives

18:15 - 19:15

DRINKS RECEPTION

DAY 2

08:55 – 09:00

CHAIRPERSON’S OPENING REMARKS

09:00 – 09:30

Our journey to sustainable packaging

The session will highlight how Philips:

  • Commits to it 2025 sustainable targets
  • Execute their journey to become plastic free
  • Exploits new way to use exciting material
  • Launches this new sustainable packaging in the market, cases studies

Niels Prinsen, Sr. Structural Packaging Designer, Philips

09:30 – 10:00

Sustainable Packaging as a Competitive Differentiation

  • METRO is committed to sustainability in packaging, with initiatives focused on reducing the use of problematic substances, increasing recycled content, and minimizing plastic packaging.
  • METRO’s sustainable packaging efforts align with the principles of the circular economy.
  • Through collaboration with suppliers and engagement with customers, METRO aims to drive sustainability across its operations and contribute to positive change in the packaging industry.

Gizem Narin, Technical Packaging Engineer Global Own Brand Packaging, Metro

10:00 - 10:30

Box News - Corrugated Headlines

  • A concise and informative session where we’ll explore the latest updates on key industry facts and essential legislation that impact packaging portfolio decisions

David Higgins, Head of Government Relations, Communications & Sustainability, International Paper

10:35 - 11:25

COFFEE BREAK

11:30 – 12:00

Materialsmart – A sustainable way of thinking

  • Sustainability
  • Choosing the right material for the right purpose
  • Foil for thermoforming
  • LCA

Karl Banke, Technical Support, Scanfill AB

12:00 – 12:30

Sustainability assessment of coffee capsules

  • Coffee capsules offer convenience to consumers and are a fast-growing market segment
  • Capsules are discarded with the spent coffee grounds, which hampers waste management
  • Most capsule materials have similar carbon foot prints but differ in the level of circularity
  • Recycling both the capsule materials and the coffee is most favourable
  • Lack of a shared vision by the stakeholders is hampering progress

Dr. Ulphard Thoden van Velzen, Senior Researcher, Wageningen Food & Biobased Research

12:30 – 13:00

Orchestrating your transition to reuse

  • Why reuse should be the focus in a circular packaging transition
  • From a single reuse solution to a reuse ecosystem
  • Case study on instore refill and return model
  • The need for cross industry collaboration

Tom Domen, Catalyst for Circularity, Made

13:05 - 13:55

LUNCH

14:00 - 14:45

PANEL DISCUSSION: The future of sustainable packaging: Strategies and Solutions for right now & the future

  • Addressing the evolving landscape of sustainability regulations and their impact on packaging design and practices
  • Exploring innovative eco-friendly materials that balance performance, aesthetics, and environmental responsibility in packaging
  • Discussing the transition from linear to circular packaging models, considering reuse, recycling, and extended producer responsibility
  • Analysing how sustainable packaging aligns with consumer values and contributes to brand loyalty and recognition
  • Examining the role of transportation and circular practices in enhancing flexible packaging’s ecological footprint

Moderator:
Dr. Ulphard Thoden van Velzen, Senior Researcher, Wageningen Food & Biobased Research

Panel members:
Annebeth de Witte, Packaging Development Director, Thai Union
Tom Domen, Catalyst for Circularity, Made
Flávio Ferreira, Global Packaging Sustainability Director, Reckitt
Rosangela Meza, Mechanical Engineer, The LiveKindly Collective

14:50 - 15:00

CHAIRPERSON’S CLOSE