Welcome to GBR’s PackagingWorX

23rd – 24th September 2021, Amsterdam

PackagingWorX – A GBR Community Meeting is taking place in the Netherlands. This closed-door gathering of senior executives is a truly unparalleled opportunity to share meaningful and honest dialogue in a media-free environment.


PackagingWorX Participants Include

and many more…


PackagingWorX Speakers Include

Hasso von Pogrell

Hasso von Pogrell

Managing Director / Regulatory Affairs

Allan Dickner

Allan Dickner

Global Head of Packaging Development

Caroline Zwart-Clarijs

Caroline Zwart-Clarijs

Manager Packaging Development

Krzysztof Krajewski

Krzysztof Krajewski

Global Head of Packaging Innovation

and many more…


DAY 1 -23rd September 2021
08:00 – 08:30 
08.30 – 08.40
08.40 – 09.15
Friesland Campina’s road to sustainable packaging and the Impact of COVID-19
  • Our goal (definition of sustainable Packaging)
  • How we have started
  • What we have learned
  • Our first achievements
  • How are redefining our definition of sustainable packaging in light of the current pandemic

Caroline Zwart-Clarijs, Manager Packaging Development, Friesland Campina

09.15 – 09.50
What does a World Without Waste look like for The Coca-Cola Company?
  • Coca-Cola is committed to work towards a World Without Waste. It has global and regional commitments to deliver against plan.
  • The commitments come with clear challenges. And how does Coca-Cola try to overcome these?
  • What does the future of packaging look like and what do the current consumer insights tell us about this?
  • Examples of how Coca-Cola uses the impact of her brand to engage consumers will be shared.
09.50 – 10.25
From Blue box to future Circular society
  • From where are we coming
  • Meeting the 3 B customers
  • A Circular Packaging development approach

Allan Dickner, Range Engineering Leader, Ikea

09.50 – 10.25
Beyond COVID-19: The next normal for packaging design
  • Design with a strong sustainability narrative
  • Design with hygiene in mind – Ensure that the virus is minimally viable on the packaging surface. choice of substrate can affect the viability of the novel coronavirus, so there could be plenty of room for enhanced packaging designs
  • Develop new delivery mechanisms for packaging – enhancements such as delamination functionality for multilayer packaging would enable safe consumption and ease recycling for consumers
  • Ensure tamper-proof packaging and communicate it to consumers.
  • Design for the e-commerce, ship-ready, and direct-to-consumer models
10.25 – 11.15
11.15 – 11.50
Recycling is just a start!
  • “Recycling” is invented out of bad consciousness
  • A claimed recyclable product relies entirely on the end user to throw the used product in the right bin. Thus, “recyclable” far from equals “recycled”.
  • And what about all the stuff that is being collected, sorted and … not recycled?
  • We need to do better – and we need to start now!

Torben Noer, Senior Packaging Development Manager, Arla Foods

11.15 – 11.50
The impact of COVID-19 on reusables? Overview of the multi-stakeholder debate related to the safety of reusable food packaging during the COVID-19 pandemic.
  • Lab conditions shows the virus survives on plastic, stainless steel and cardboard surfaces from 1-3 days
  • Mixed messages from different food agencies and from governments – pausing, delaying or cancelling recycling and single use laws
  • EuPC requested EC to delay upcoming single use plastics directive stating EU Commission did not consider the hygienic consequences of banning or reducing Single Use Plastics
  • Independent studies repeatedly showing plastics is the material of choice for ensuring hygiene, safety as well as preservation from contamination
  • Has the EU Commission got it wrong on their New Farm to Fork Strategy?
11.50 – 12.20
Thinking Circular for a better tomorrow
  • All Borealis circular economy-related activities are held together by the Borealis EverMinds™ platform.
  • Project STOP initiative, established by Borealis and SYSTEMIQ, aims at Stopping the Tap on Ocean Plastics by engaging with local communities in South East Asia.
  • Borealis’ new mono-material pouch solutions based on polyethylene (PE) and polypropylene (PP) are designed specifically for recycling.
  • Borealis has teamed up with its value chain partners to develop the 10 Codes of Conduct for Design for Recyclability, which help packaging designers to enhance circularity of their packaging.
  • Borealis is developing a variety of recycled PP compounds with a PCR content of up to 50 percent for use in high-quality rigid packaging applications.
  • Borealis has recently announced strategic cooperation with Neste to produce renewable polyolefins. Through the cooperation Borealis can offer a new portfolio of renewable PP solutions.
12.20 – 12.50
New Innovative Technologies to Improve and Enhance Operations in Packaging Production
  • Understand new technologies such as robotics and automation in packaging operations to enhance efficiency in production lines
  • How to improve your packaging for an ageing population – Ease-of-use
  • Understanding innovative technologies to match packaging and print manufacturing solutions
Planned Investment Areas:
  • Packaging Innovation
  • Marketing & Branding
  • Additives for Innovative Packaging Design
  • Smart Packaging Technologies
  • Packaging Procurement
  • Bio-based PET
  • Lifecycle Management
  • Linear Efficiency & Accumulation
  • Packaging Engineering
  • Automation/Robotics
  • Circular Economy
  • Packaging Design
  • E-Commerce Packaging
  • Packaging Sustainability
  • Digital Printing
  • Research & Development
  • Packaging Technology
  • Augmented Reality/Virtual Reality
  • Regulation
  • Packaging Materials
  • 3D Printing
12.50 – 13.40

Packaging Technologies & Innovation

Packaging Research & Development

13.40 – 14.15
New Materials & Market Pressures to Drive the Global Growth of Bioplastics
  • Global market for bioplastics is predicted to grow by more than 15 percent over the next five years
  • Innovative materials with improved properties and new functionalities – PP (polypropylene) and PHAs (polyhydroxyalkanoates)
  • Current development of PEF (polyethylene furanoate) – fully bio-based and furthermore features superior barrier and thermal properties, making it an ideal material for beverage bottles
  • Current Pilot Projects

Hasso von Pogrell, Managing Director, European Bioplastics

13.40 – 14.15
Steel Packaging and Sustainability – Current Challenges and Opportunities
  • Our roadmap to carbon neutrality
  • How steel can be 100% circular
  • Responsible Steel, which is new certification scheme for steel making and mining on all ESG issues, it will be in market place then
  • Our focus on mining and raw materials certification
14.15 – 14.50
Roadmap ‘Food packaging of the Future’

Packaging developments needs by 2030

  • Circular packaging (Over packaging vs. under packaging)
  • Active and Intelligent packaging
  • Food Packaging and logistic processes
  • Food Packaging and digitization

Peter Ragaert, Project Manager and Hedwige Verherbrugghen, Project Manager, Pack4Food

14.15 – 14.50
Get a grip on Packaging Compliance
  • Suppliers are your buddies
  • Know what authorities expect & consumers assume
  • Master your packaging data & roll out your sustainability program
  • How to manage compliance on
    – Sustainability,
    – Food Contact legislations,
    – Quality Food Safety, Functional and Technical criteria…

Annebeth De Witte, Former Global Leader Packaging Specifications, Danone Nutricia

14.50 – 15.25
The Circularity Compass
  • Introducing a three-perspective evaluation tool to compare packaging combinations on their sustainability. The tool contains
    1. A recyclability module
    2. A circularity module
    3. An environmental impact module
  • Incorporating circularity in a packaging development process
  • Picking the right strategy towards more sustainable packaging
  • Improving the sustainability of product-packaging combinations

Karen van de Stadt Packaging Expert and Niels van Marle Packaging Expert, Netherlands Institute for Sustainable Packaging (KIDV)

14.50 – 15.25
Brand Owner Perspective On Plastics Recycling
  • Company introduction and general packaging sustainability approach
  • Global sustainability commitments & struggles we´re having in order to meet them
  • Recycling of plastics – open & closed loop applications made of recycled plastics
  • Orkla projects in packaging sustainability

Pavel Komurka, Packaging Innovation – Sustainability Coordinator, Orkla ASA

15.25 – 16.15
Shape of future in packaging labeling
  • Reduce carbon footprint and help mitigating climate change
  • Use of renewable raw materials
  • Increase recyclability packaging
  • Usage of recycled materials
Solution & Process Consultant

Today’s consumer can quickly purchase any product he wants, often with the click of a mouse (or in the case of a phone, a tap of a finger). Can your brand withstand the instant gratification and demand of consumer desires? Knowing that a label and artwork change can take up to 128 days, it is safe to say that many brands can’t. To better adapt to consumer demands, brands must implement digital packaging technologies to increase speed-to-market and collaboration across the packaging value chain.
In this session we will cover:

  • The current state of the brand packaging process
  • How digital technologies can assist in creating a more collaborative environment and increase agility
  • The immediate benefits implementing these technologies, ASAP.

17:15 – 17:45
Plastics in a spiral economy – Maximize the value and optimize the resources through recycling
  • Spiral Economy
  • Where is the value in packaging?
  • Upcycling recycled material
  • Material choices matters for the aftermarket
Planned Investment Areas:
  • Packaging Innovation
  • Marketing & Branding
  • Additives for Innovative Packaging Design
  • Smart Packaging Technologies
  • Packaging Procurement
  • Bio-based PET
  • Lifecycle Management
  • Linear Efficiency & Accumulation
  • Packaging Engineering
  • Automation/Robotics
  • Circular Economy
  • Packaging Design
  • E-Commerce Packaging
  • Packaging Sustainability
  • Digital Printing
  • Research & Development
  • Packaging Technology
  • Augmented Reality/Virtual Reality
  • Regulation
  • Packaging Materials
  • 3D Printing
17:45 – 18:20
COVID-19 and Ending Single Use
  • What makes a product or packaging waste?
  • How breakthroughs in polymer science ushered in the age of disposability
  • Looking to the not so distant past and changing ownership
  • Convenience, luxury, and no waste

Tom Domen , Global head of Long Term Innovation, Ecover + method

18:20 – 18:25
Chairperson Closing Remarks and End of Day 1
18:25 – 19:30
DAY 2 – 24th September 2021
08.25 – 08.30
08.30 – 09.05
Building a circular future in packaging
  • What does a circular future look like for PepsiCo?
  • How we will get there and some packaging innovations we are exploring?
  • The challenges to overcome to build a circular future
  • The critical role of collective action to become circular?

Chris Daly, Vice President, Strategy and Transformation, PepsiCo

09.05 – 09.40
How Creativity Leads to Innovation
  • Planning for creativity
  • Boost ‘outside’ the box thinking (by use of creative tools)
  • Sustainability at Philips – challenges and still being creative
  • Achieve creative results

Niels Prinsen, Structural Packaging Engineer, Philips

09.40 – 10.15
Review of the Essential Requirements of the Packaging & Packaging Waste Directive and its consequences for the food industry.
  • Waste Prevention,
  • Reuse of packaging,
  • Recyclability of packaging,
  • Recycled Content,
  • Compostability.

Philippe Diercxsens, Packaging and Environment Manager, Danone

10:45 – 11:10
10.40 – 11.10
Closing packaging loops with sustainable renewable solutions the Neste way
  • The need for sustainable solutions has probably never been higher than today
  • However, compromises on quality and safety are simply not acceptable, especially in packaging
  • This talk demonstrates the Neste way to serve the need for sustainable solutions by partnering in the value chain to provide renewable carbon-based solutions as drop-ins with both bio-based and chemical recycled renewable solutions being discussed
  • This is how the packaging industry can move forward towards a more sustainable future
11.10 – 11.40
Paper Honeycomb specialists setting course to success – sustainable packaging solutions for the industry
  • Paper honeycomb properties
  • What are the advantages of paper honeycomb?
  • Paper honeycomb vs. less environmental friendly packaging solutions
  • Solutions and applications for different industries
  • Future developments
11.40 – 12.10
Transforming Packaging for Digital & e-Commerce Era
    Consumers are moving to a digital era and packaging has an important role to play in self-selection and providing information to enable the decision. The First Moment of Truth for the consumer in the digital era is transforming the way product is retailed and how consumers engage with the pack at retail and in the growing e-commerce domain. The presentation will cover digital interactivity and technology leading the change.
Planned Investment Areas:
  • Packaging Innovation
  • Marketing & Branding
  • Additives for Innovative Packaging Design
  • Smart Packaging Technologies
  • Packaging Procurement
  • Bio-based PET
  • Lifecycle Management
  • Linear Efficiency & Accumulation
  • Packaging Engineering
  • Automation/Robotics
  • Circular Economy
  • Packaging Design
  • E-Commerce Packaging
  • Packaging Sustainability
  • Digital Printing
  • Research & Development
  • Packaging Technology
  • Augmented Reality/Virtual Reality
  • Regulation
  • Packaging Materials
  • 3D Printing
12.15 – 13.05
13.10 – 13.45
The Drive to ZERO

This presentation will focus on the drive to ZERO – a sustainability plan that demonstrates an innovation in drinks packaging that replaces the plastic rings on cans with glue, halving plastic use from brewery to store.

Packaging Design Innovation

Packaging Research & Development

13.45 – 14.20
Examples from Real Implementation of Artificial Intelligence and Machine Learning to improve Equipment Reliability
  • Translating consumer insights into new products and packaging
  • Design integrity – what are your principles?
  • The key questions you should be asking yourselves.
  • Case study: A look at successes that bridged product innovation with packaging innovation.
  • Case study: What can we learn from an epic packaging failure?

Duncan Bond, Packaging Development Manager, Leader and Expert, Nomad Foods

13.45 – 14.20
How to assess the environmental challenges for Food Packaging
  • Food waste vs Packaging waste
  • The main challenges : Packaging waste management, Plastic in the Ocean , Linear to circular economy, Global warming
  • The drivers
  • What we can do ?
  • Examples of project

Pierre Georgeault, Global Director R&D Packaging, Lactalis Groupe

14.20 – 14.55
Rethinking plastic materials for product packaging
  • Awareness of enormous impact of plastic packaging on the environment
  • Drafting a plan to find alternatives for plastic materials in packaging
  • Assessing the use of plastic packaging materials in portfolio
  • Can we achieve a phase out of plastic packaging?

Robbert Slooten, Program Manager Sustainability, Signify

14.20 – 14.55
COVID-19: Consumers re-evaluating attitudes to packaging
  • Consumers say that they will now pay closer attention to the cleanliness of the place from which products are purchased
  • They would like more information when it comes to the safety and handling of products
  • Consumers say that they are now being more attentive to the quality of packaging used when it comes to food and drink.
  • This will drive demand for packaging that is deemed to keep the product inside safe and in optimal condition
14.55 – 15.15
15.20 – 15.55
Panel Discussion: Shaping the next normal of packaging beyond COVID-19 and Redefining Sustainability
  • Redefining sustainability alongside hygiene and consumer safety concerns
  • Specific functionality to ensure the minimal viability of the virus could significantly influence packaging-material preferences.
  • E-commerce as the next normal will have significant implications for the packaging industry – particularly for primary and secondary packaging
  • Fast-moving cost pressures and more regional supply needs
  • Shifting consumer preferences
  • Speedier digitization of the value chain
15.55 – 16.00

Participant Package

Package Details and Pricing

  • Access to all the conference sessions, keynotes and panel debates
  • Your VIP pass will give you access to all the coffee breaks, refreshments, lunches
  • Pre-arranged F2F meetings with other participants
  • Participation in the executive huddles and interactive workshops
  • Access to the drinks reception on the evening of day 1
  • Access to the presentations after the event (subject to confirmation from speakers)

*Note: Vendors/consultants/solutions/service providers are not permitted to register as a participant attendee. Any such registration/s will be voided.

Package Price: £1495.00 + VAT

Esko customers promotional price – £495

*Limited spaces remaining *


If you wish to join us please contact faisal.ansari@gb-research.com